Yahoo to Launch Branded Portals

Yahoo has launched a Wii Portal for fans which aggregates Flickr Photos, Avatars with Wii Gear, Links from Del.icio.us and MyWeb, Games, all Wii related stuff from Yahoo Answers and ofcource links to buy the console and games from Yahoo’s Shopping Site. Wii Portal is just a first example of branded portals, there are 100 more brand portals in the pipeline for 2007.

Some of the future portals might include “American Idol” and “Lord of the Rings”. Yahoo isn’t seeking any affiliation or approval from these brands (Yahoo is just providing free promotion, why would they object ?). Yahoo was born as a portal and its good to see them get back to their original business.